Maybe you can’t impress the neighbors with a fast car or fancy house, but you can make a splash with the water you drink. Evian, the company that bottles spring water from the French Alps, now sells designer water on its Web site, ShopEvian.com.
Yes, this is designer water, as in fancy bottles created by French fashion designer Christian Lacroix. The new limited edition 750 mL (a little over 3 cups) glass bottle sells for $13.99. It’s decorated with glittering snowy crystals, or as the Web site describes it, “The coppiced lace pattern provides the bottle with a classic frosted feel and is reminiscent of the flora that can be found at the French Alps.” The site also sells the award-winning Evian Palace bottle, released last fall, featuring a silhouette that looks like a conical cylinder rising from a rendering of the French Alps. You can buy a 12 pack of 750 mL bottles for $43.95. Need more luxury? Get the Evian Brumisateur facial spray for “toning and refreshing” your skin. (I assume to use while jetting around the country). They come in three sizes, priced from $5.50 to $15.
The bottom line: I have loved Evian water ever since I visited Germany where they are hopelessly stingy with water at restaurants and will only when asked give you a small, boring glass of lukewarm water with one dice-size ice cube in it. That’s where I remember drinking a bottle of ice cold Evian with a desert-dry mouth and deciding it was the most wonderful liquid on earth. If I could afford to drink bottled water all the time, it would be Evian. But if I could afford to drink water out of designer bottles while misting my face with a Brumisateur facial spray, I would probably have more money than I knew what to do with.
Lifestyles reporter Sylvia Anderson may be reached at sylviaanderson@npgco.com
Designer water?? What next? Designer asparagus? However, I can remember when just pure water was the most heavenly thing in my life: roughly 100 years ago, when sweating and tired on a hot summer day, I was offered a cool glass of water, after delivering ice house to house for hours without any liquid. So I go along with treating water like royalty, with its own special design.
Posted by MichaelH on July 12, 2008 at 8:40 a.m. (Suggest removal)I still can't believe people will pay for water twice and complain about gas prices...
I did the math, Starbucks coffee goes for around $70 a gallon. Again, I see no one complaining. All that does is give you a bit of pep. Gasoline makes your car and you go anywhere you want to and it's [i]only[/i] $4 a gallon...
Laugh out loud. People...
Posted by StJoeMoe on July 12, 2008 at 7:22 p.m. (Suggest removal)Try Fuji water sometime, it is exceptionally tasty!!!
Seriously, it is really wonderful.
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