McDonald's goes big with Angus

One-third-pound burger will debut in August, cost about $4

CHICAGO - McDonald's hefty new Angus burger appears to be ready to hit the national stage in August, according to an internal company document obtained by the Chicago Tribune.

The document refers to a national launch for the one-third pound Angus between Aug. 3 and Aug. 30. McDonald's Corp., based in Oak Brook, Ill., said it doesn't comment on speculation and leaked documents.

McDonald's began testing the burger in Southern California in March of 2007, and later began selling it in New York and Columbus, Ohio. Made from a higher grade of beef than other McDonald's burgers, the Angus is the fast-food giant's most expensive U.S. sandwich, priced about $4.

In April, the Tribune reported that the Angus was set to go national this fall, and possibly as early as summer. The burger is expected to be a part of McDonald's annual "Monopoly" promotion in October, according to an internal company document.

In October, McDonald's management told stock analysts the Angus wouldn't roll out nationally for at least a year, according to a research report written then by a stock analyst at Stifel Nicolaus. The weak economy was given as one reason for the wait.

The economy has only grown worse since then. Still, new products tend to generate buzz and a surge of customer traffic. It's not clear whether the Angus would have a permanent place on McDonald's menu.

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heritage_sarahhochschwender says...

i don't think the big burger will gain approval with the first lady............

June 24, 2009 at 8:49 a.m. ( | suggest removal )

Wright_Winger says...

the Princess is more accustomed to room service caviar and champagne paid for at the expense of the burger class

June 24, 2009 at 10:09 a.m. ( | suggest removal )

Mr_America says...

Fast food burgers will probably be strictly regulated if not outlawed all together.

Coming soon GOP flavored soylent green.

June 24, 2009 at 10:58 a.m. ( | suggest removal )

heritage_sarahhochschwender says...

if i choose to use oprah as a weight role model, it is my problem. ;0) i wonder if the govt program will exclude our smoker-in-chief just because he is smart enough not to admit he still enjoys a drag now and then.

let 'em eat veggies rotflm-o

June 24, 2009 at 11:16 a.m. ( | suggest removal )

tigersfan says...

Winger- Give it a rest, it's getting old (almost as old as you).

Hey I heard your brother Kip was going out on tour this year are you going with him?

June 24, 2009 at 11:27 a.m. ( | suggest removal )

Mr_America says...

Ninja are you making abusive, vulgar or sexually-oriented comments again?

June 24, 2009 at 11:54 a.m. ( | suggest removal )

tigersfan says...

no, he was making hilarious comments, I think it was a typo though, you could easily miss the "g" in angus.

June 24, 2009 at 12:05 p.m. ( | suggest removal )